You’re looking for a job – who isn’t, these days? You’ve got the necessary level of skill and education, a proper resume, and have trained for all possible interview questions. You’re checking the job classifieds on a daily basis and have even been to a couple of interviews, yet something doesn’t seem to be working out quite right. You either never get that callback, to jobs you’re actually interested in, in challenging career tracks, or you turn down rabble jobs, for which you feel you’re overqualified, or for which you would be underpaid. What else is there? What aren’t you doing, in order to get hired to your dream job? We’ve got not one, but several answers, in the form of innovative strategies to land your dream job. Bear in mind that they are all tested and true, but also that it might take a bit of luck to make them work. Also, don’t forget to have fun with them!
‘Fight’ them on their own terms
One self-described ‘serial Internet entrepreneur’ had been targeting a job in marketing with a particular company for a long time. Since that company was one of the world’s biggest players in the digital field, he took the advice of his career coach and launched a search ad campaign to get them to notice. He purchased a relevant domain name and built it by using the accessible and user-friendly WordPress platform. He placed his cover letter on the landing page and also added a comprehensive resume, as well as his full contact information. Since he was also targeting jobs with several other companies, he created customized landing pages for each of them. This is the one step he describes as crucial for his efforts. Then came the AdWords campaign itself, which he targeted by company name, as well as by location. He claims he was subsequently contacted by 40 per cent of the companies he targeted – which is not at all bad for a job hunt.
Stand out in their eyes
Relying on your resume alone to get you noticed in the eyes of potential employers is probably not such a good idea, considering they have hundreds piled up on their desks. Instead of hoping they will sift through them and miraculously land onto yours, why not inform yourself and do something to stand out? One book author (Jim Kukral, who wrote Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue) recounts the story of how he managed to convince a post-it loving CEO to call him in for an interview. When he visited the exec’s office he noticed his walls were covered in post-it notes and learned that was the man’s preferred method for idea organization. Kukral returned the following morning, with a board full of post-its listing his 50 top qualities and his resume. This made him stand out, get called in for an interview and definitely qualifies as one of our favorite strategies to land your dream job.
Use social media cleverly
Social media is basically an open invitation for you as a job-seeker to try out all sorts of strategies to land your dream job. There are several success stories floating online in this respect. One woman, who had tried just about every trick in the career coaching book, finally decided to run a Facebook ad, which only targeted CEOs in companies she was interested to work for. The campaign budget was a measly $6. The ad eventually got noticed by a HarperCollins employee, who wrote a blog post about it (titled “Why don’t we hire more people like this?” Needless to say, one week later, the woman in question had signed a contract with the publisher of her dreams.
Similarly, a man who wanted to work in public relations created a series of YouTube videos using his kids’ toys. The videos started getting media attention, so he included the links (both to the coverage, as well as to the videos themselves) to several companies he was interested in working for. He accompanied the links with the message “If I can get this much publicity from kids’ toys and no budget, imagine what I could do for your clients.” And, indeed, he did receive the opportunity to try out his hand at PR professionally.