LinkedIn is one of those online platforms on which today’s professionals absolutely need to exist. If you are not on LinkedIn already, know that you’re missing out on a large number of novel opportunities for being noticed by potential employers. Those who are ahead of you in the job search game have even devised SEO strategies for increasing the odds that their profile shows up in the searches. If you know some things about how LinkedIn can help you further your career but want the scoop on all the best and newest LinkedIn strategies, read on to find out what the experts have to say.
1. Keep up with the Joneses
LinkedIn is a great tool if you want to be informed of the moves your competition is making. That’s because it comes with an anonymous browsing option, which is ideal if you want to know who your direct competitors are employing, on what positions, and what projects are being assigned. One career advisor and business planner recently recounted having a client ask about devising a yearly marketing budget plan. Said planner advised the client to enable anonymous browsing and look at what the competition is doing, as reflected on LinkedIn. In a matter of minutes, they were able to identify an approximate number of people working in the competing company’s market department. Some of them also furnished details regarding responsibilities and current projects on their profile, which further completed this picture.
While it is true that not all companies will have all (or most of) their employees listed on LinkedIn, this is but one of the LinkedIn strategies that allows you to fairly size up whom you’re going against in your particular market niche. From business titles to hierarchical structure and department size, this social network is your direct access to an overview of the market.
2. Looking for a job is one of the top LinkedIn strategies
It’s no longer news for anyone on the market for a job that companies will use LinkedIn to scope out potential hires or interesting job candidates. However, if you’re on the lookout for a job yourself, it’s a good idea to understand that companies also use other LinkedIn strategies to recruit. For instance, a company might call a high-ranking professional to ask for recommendations on LinkedIn contacts. As such, it’s a good idea to reach out and add contacts on the social network, especially if their career level is superior to yours. Of course, this tactic works best when complemented with actual real-life contact with the person in question.
Furthermore, when it comes to simply looking for a job, the LinkedIn platform provides ample opportunity to liaise with companies you are interested in and would genuinely like to work for. You can, of course, follow their public profiles and look for potential upcoming job openings. At the same time, though, it’s a good idea to actually reach out to current employees of said companies, especially if they are in any way involved in the recruitment process. Furthermore, it might be useful to know that some headhunters will provide bonuses for professionals that can recommend them candidates for positions they themselves might not be eligible for – a simple and efficient way to make some quick cash.
3. Find people who are difficult to find
Don’t get us wrong: we do not condone stalking of any kind. However, when you are stumped for ways of reaching someone, LinkedIn can come in very handy. In terms of LinkedIn strategies for finding people that might otherwise be difficult to find, LinkedIn’s major advantage is that you can browse for people from one connection to the other. This connection system, coupled with a few facts on a person’s current and/or previous job titles, is a very useful tool when trying to reach the recruiter or CEO of a company you are interested in working for. Use this strategy wisely, as abusing it might backfire. Do not send an excessive number of unsolicited messages, as you might find that your account has been reported and blocked by the administrators of LinkedIn. You, can, however, send one compelling message, a modern letter of intent of sorts, expressing just why you are interested in a particular company.