As one of the fastest growing careers today, it will never be too late to try you hand at promotions management. Promotions managers are usually a common part of every industry today. They are considered experts when it comes to promoting products that are being launched by a company. They need to understand the dimensions of the plans being presented by the advertising and marketing departments. The job description of promotions managers is related to those who are dealing with product promotions like PR specialists and brand managers. They all aim to increase the sales that are being manifested by each product that represents the company that they are working for.
Duties and Responsibilities Involved
They secure all future sales by combining promotions with an advertising strategy. Some of the most typical promotions would include coupons, samples, reward programs, and giveaways. They even host raffles to entice customers to buy their products. With the kind of duty that a promotions manager has, he or she must be capable of thinking of great ways to advertise, thus they make use of media advertising and spread promotional slogans. It will be catchier if these kinds of campaigns are directed with the use of the internet to disseminate the messages as fast as possible to a bunch of potential customers.
A promotions manager needs to be patient and stay cool even when they are working under pressure because there are a lot of people under him that need to be managed well.
Skills and Education
A natural born critical thinker and problem solver, a promotions manager must be able to create each promotion with carefully analyzed campaign data. Being creative is one of the requirements. He or she must be able to take responsibility of managing a team.
When it comes to educational background, a promotions manager is required to have at least a bachelor’s degree focused on marketing or advertising. He or she must place an emphasis on marketing to better help a company understand the way they could increase the efficiency of sales being targeted. It is advised that candidates have at least a year or two of experience based on the kind of work being pursued. He or she must have an innate desire for marketing and advertising strategies that will better give the company an edge among other competitors.
It is a plus if a promotions manager is knowledgeable about computer programs and software applications. Since we are now living in a high technology world, it will be a good thing to at least have a simple idea about working with computers to give a quality presentation for products intended to be advertised and promoted.
Competition arises when it comes to salary and compensation given by the company to employees holding this kind of position. Annually, a promotions manager could get an average of $65,000 to $85,000 based on the experience of a candidate. Above that, they have other benefits that the company could give to their regular employees, thus giving them enough compensation for the job.*
*According to the BLS, http://www.bls.gov/oco/