A publicist is the one who connects the bridge between his client and the press. It is their job to “market” their client to the public through media. They are responsible in providing the media with the client’s information and facts. Whether their clients are celebrities or businesses, the publicist provides answers to questions as well as represent their client, especially when there are negative issues.
It is one of the widest-ranging jobs available. It is higher paying compared to typical journalism jobs. Publicity work is ideal for those who have high self-confidence, have a flair for writing, and have a natural skill in marketing.
Getting Media Exposure
It is the publicist’s job to get media exposure for their clients. They provide the press with the right information in a certain manner that promotes the client’s image. Generally, publicists are the ones who make sure a celebrity or a company retains a reputable image with the public. If the client makes a blunder in his speech or a slightly negative commentary, it is the publicist who sets it right with the press.
Mostly, publicists get press attention by issuing press releases. These are general announcements sent out to media companies notifying them of their client’s latest projects, new developments, or any other new endeavors.
Publicists also cultivate relationships with the press. They are always present during important events like awards ceremonies, social parties, and press conferences. Publicists guide the press and provide them need-to-know facts about their clients.
Good publicists recognize the story certain journalists want to write about. The publicist needs to understand which publication or TV/radio shows could be interested in such topic. They should be able to determine which one caters to their target audience. If the publicist is promoting an author and his book about family in crisis, he should first look into women’s magazines.
Every commercial industry needs a publicist. It is one of the widest-ranging jobs available. If you’re an aspiring publicist, you can work for a company, a celebrity, a politician, an author, or a fashion designer. Every prominent business and professional needs someone to represent them to the press.
Skills and Education
Most companies require a degree in Journalism or Communication Arts. Working in publicity requires writing efficiency. Any aspiring publicist should be confident in this area.
Attitude is also important. An aspiring publicist should know how to make their client sound interesting and create an overall positive impression. He must be able to find the goodness in its flaws. Also, he should be witty to reason out for his client’s mistake without aggravating the situation. Instead, he should be able to provide the right answer and would still be in favor of the client.
A work in public relations involves a lot of hard work, charm, and perseverance. It is a great career option to those who are very social and charming. Publicists should be able to build a warm relationship with the press in order to gain their respect for his client.