With the changing waves in marketing, new job titles, such as social media manager, have begun to appear on job boards around the world. Here, you will find what exactly it is that a social media manager does and how that can positively affect your business.
Marketing for businesses is an ever-changing matter, and in its flux, many new job titles have appeared on job boards everywhere. With the advent of the internet, the globalization of the world has forever changed the realm of marketing.
As the number of online interactions increases, whether personal or professional, the marketing professional must now digitize and grow roots in the network. This is in order to maximize customer outreach and brand awareness. Accordingly, this is the job of the social media manager, digital marketing manager, community manager, content marketing manager, or customer experience manager.
These are different names for the same role, which embodies creating customers out of the people who like, favorite, and follow your brand.
Your company will quickly garner more attention simply because it has an established place with online real estate.
By providing a Facebook, Twitter, and Instagram page, you and your audience can connect with each other. You can use this extension of your business in any way that you choose.
You can share simple but informative topics related to your company or to actively engage with your audience. A well-received online presence can increase your company’s reputation both on and offline. Thus helping you increase the return on your investment.
Essential Duties of the Social Media Manager
The social media manager can adapt to fit many different situations in order to benefit your company.
An excellent social media manager will be able to navigate his or her way through traditional marketing tactics and can work alongside your public relations team to paint your company in its best light.
With strategic blog posts intended to increase the content’s likelihood of attracting Google’s search algorithm and other similar social media efforts, the social media manager can generate more traffic to your company’s website.
This, in turn, increases potential customers and can even help to retain your company’s existing client base. As your company’s audience begins to grow, a positive online presence can give each customer access to express their gratitude or even concerns for something your company has done.
While it obviously isn’t great to have negative reviews online, a social media manager can seek out negative views in order to neutralize that situation. Effectively, this can turn a negative customer experience into a positive one. Also, that potentially lost customer may now reconsider, even if they don’t return to your company right away.
In this way, a positive online presence can lead to a desirable reputation online as well as in the unplugged world.
The social media manager’s job is not only to make posts on social media websites on behalf of your company. Though this is part of the job description, the role at its core is something more.
It’s likely that your company generates content for its products, or that you wish to create fresh content for the products and services that your company has to offer.
The social media manager takes existing content, as well as generates new material. They then help to put the content into the hands of your customers.
Work with your social media manager on a plan to track progress. It might be any increases in your company website’s traffic, or fluctuations in online rating systems such as Yelp, if applicable to your business.
This ensures that your social media manager is providing you with a valuable return on your investment.
A well-trained and sharp social media manager will undoubtedly drive your company’s business forward as more and more people take to the web in order to make purchases and otherwise interact with companies both big and small.
Your social media manager will guarantee that the content the customer has access to leads them to take the necessary steps to resolve their issue or complete the task at hand. This may range from guiding newcomers through the ins and outs of your business to making certain to respond to a concern that a customer voiced on your Facebook page.
In this regard, your social media manager can also take on an online customer service role if it becomes necessary.
While this isn’t always the best approach for the position, it can absolutely affect the reactions of customers if done correctly. One resolution can grow to create potential fans and customers. You should also work with the person in this position to create a publishing schedule that is adhered to rigorously. Your posts should also intertwine with your current marketing campaign.
Other Responsibilities of Social Media Managers
- Brand Awareness – Social media managers help to get the name of your company or business recognized. In this way, your customer base can grow as your audience becomes more educated on what it is that your company does and why you do it. People love to know who is behind their favorite products. Your social media manager can help get your vision and beliefs out into the world.
- Setting Campaign Goals – Of course, the social media manager will be highly active in the execution of these campaigns. Along the way, they will track the campaign’s progress and take steps to correct issues. Some issues may be a decrease in traffic to your website, declining customer retention, or poor sales if they happen to arise.
- Identifying Target Customers – Your social media manager will interface with your client base on a daily basis. In this way, they will get to know who uses your products on a fairly intimate level. This helps create a focus on your marketing campaigns and also helps your social media manager generate content. You will then be able to target more people like your existing customers in order to grow your audience.
- Strategizing – The role of social media manager hinges on strategy, and yours can formulate plans. These may range from finding ways to have your products recognized for their worth versus investment cost, to creating content to help keep your customers, who may not be in the market, involved and connected with your business.
Converting – Another vital responsibility of the position is converting those who know your business and are aware of your brand into loyal returning customers.
- Monitoring Return on Investment – Working with a social media manager gives you more direct access to how the average person perceives your company. He or she can compile data, such as audience growth, and engagement by type of content released. Customer feedback is also important to help hone in on the things that are going right in your marketing campaign. It can also show things that can use tweaking.
An applicant with a degree in marketing certainly wouldn’t be frowned upon and may have a higher standing. However, those without a marketing degree are still qualified for the position with certain experiences in lieu of the degree. These experiences can also vary greatly in nature.
The ideal candidate will have knowledge of Search Engine Optimization. This helps to find precisely what needs to appear in the content that they put online.
Whether it is in a Twitter thread or responding to a customer’s comment, the social media manager needs to be razor sharp. They should have all the right words when they put their fingers to the keyboard, their thumbs to glass.
Your social media manager should be well versed in the language of your company. From the tone of the words to the style in which they are written.
An outstanding social media manager can be the voice of your company without speaking a word. They should also know that the way in which something is said is just as important as its meaning.
At the heart of it, however, the social media manager must have a deep connection with multiple social media platforms. From WordPress to Facebook, your candidate should know the ins and outs of the site. They should be able to tell you how you can use each separate site’s unique base of users to your company’s marketing advantage.
Hiring a social media manager
For most modern businesses, taking on a social media manager is a necessary step. It helps them move forward with the hyperconnectivity of today’s market.
The online health of your company may be on the line if you don’t establish a wide and well-received online presence. Don’t let your company fall behind in the coming wave of marketing changes. Moreover, you need to prepare your business to receive customers on the internet.
You might get stuck in a recursive discussion about the value of face-to-face interactions. However, while these types of interactions are important in people’s lives when they choose to plug in, all they will have is the immediate experience that your business’s online presence has to offer.
Your best bet is to cast as wide of a net as possible. However, do not overreach into territories where your business does not really belong. This will help to keep your company’s profile in the most positive light to newcomers. It will also provide a great experience for loyal customers as well.